If you’ve ever asked yourself which social media management tool is best, you’re not alone. Whether you’re a small business owner, a growing brand, or a professional looking to build your online presence, managing social media can feel overwhelming. From scheduling posts to analyzing performance, there’s a lot happening behind the scenes.
This is where social media management tools come in. But with so many options out there, it’s easy to get confused about which tool is right for your business. The truth is, the “best” tool often depends on your goals, budget, and platforms. As a client working with Jovey Agency, you don’t need to stress—we already know the best tools to use for every situation. This guide will explain what these tools are, why they matter, and which ones consistently rank as the best in 2025.
Why the Right Tool Matters for You as a Client
Think of social media as a busy marketplace. Every brand is competing for attention, and the one with the clearest message, the best timing, and the strongest strategy usually wins. Social media management tools act like a smart assistant—helping us:
- Plan and schedule posts so your brand is consistent.
- Track analytics to see what’s working (and fix what’s not).
- Engage with followers quickly through a single dashboard.
- Automate repetitive tasks so we can focus on strategy and creativity.
The right tool ensures your investment in social media pays off. It’s not just about “posting content”; it’s about building a lasting online presence that grows your business.
What to Look for in a Social Media Management Tool
Before diving into specific tools, here are five factors every business owner should know:
- Supported platforms – Does the tool cover Instagram, Facebook, TikTok, LinkedIn, Pinterest, and YouTube?
- Analytics & reporting – Can it show growth, engagement, and ROI clearly?
- Collaboration – Does it allow teamwork, approvals, and comments?
- Automation & AI – Can it generate captions, suggest hashtags, or find the best posting times?
- Pricing – Is it affordable for your business size while still powerful enough to deliver results?
At Jovey Agency, we test these criteria against the tools we use daily, so our clients never have to guess.
The Top Social Media Management Tools in 2025
Let’s look at some of the top contenders. Each of these platforms has been reviewed by trusted sources like TechRadar, Zapier, and Planable, ensuring this list is based on facts—not guesswork.
1. Hootsuite
- Why it’s great: Hootsuite is one of the oldest and most trusted tools. It supports over 20 social networks, offers AI-assisted caption generation, and provides deep analytics.
- Best for: Businesses that want an all-in-one tool.
- Fact check: TechRadar named it one of the best social media management tools of 2025.
2. Buffer
- Why it’s great: Simple, affordable, and easy to use. Perfect for small businesses who just need reliable scheduling and reporting.
- Best for: Entrepreneurs, small shops, and personal brands.
- Fact check: Zapier lists Buffer among the 7 best social media management tools.
3. Sprout Social
- Why it’s great: Known for its analytics, unified inbox, and customer care features. Excellent if engaging with customers is your top priority.
- Best for: Businesses that value customer service as much as content.
- Fact check: G2’s business software directory highlights Sprout Social as a top choice for medium to large businesses. (G2 review)
4. SEMrush Social Toolkit
- Why it’s great: SEMrush isn’t just for SEO; its social toolkit tracks competitors, monitors mentions, and analyzes performance.
- Best for: Brands that want social media tied directly to SEO and digital marketing.
- Fact check: Featured on TechRadar’s 2025 roundup of best tools.
5. Planable
- Why it’s great: Designed for collaboration and approvals. You can preview posts exactly as they’ll appear before publishing.
- Best for: Brands that like to review posts before they go live.
- Fact check: The Planable blog names it a must-have for team workflows.
6. SocialPilot
- Why it’s great: Affordable pricing and strong support make it a good option for businesses on a budget.
- Best for: Small and mid-sized businesses that want value without compromise.
7. Metricool (with Adobe Express Integration)
- Why it’s great: Combines scheduling, ads management, and analytics. The recent Adobe Express integration makes it even stronger for creative campaigns.
- Best for: Businesses that rely on visuals, ads, and reporting.
- Fact check: LifeWire covered the Adobe Express + Metricool integration.
So, Which Social Media Management Tool Is Best?
Here’s the honest answer: there isn’t one single tool that works for everyone.
- Small business with limited budget? Buffer or SocialPilot.
- Data-driven and growth-focused? Sprout Social or SEMrush.
- Need easy approvals? Planable.
- Heavy on visuals and ads? Metricool.
- Want a trusted, all-in-one platform? Hootsuite.
At Jovey Agency, we don’t pick tools randomly. We analyze your brand goals and then use the platform that will deliver the best results for your unique business.
Why Clients Don’t Need to Stress About Tools
As a client, you don’t need to worry about learning or subscribing to any of these platforms. That’s our job.
At Jovey Agency, we:
- Already invest in premium tools.
- Have the expertise to use them to their full potential.
- Provide monthly reports so you see your ROI clearly.
The tool matters—but the real magic comes from how it’s used.
Tips for Clients Working With an Agency
- Ask about reporting: A good agency will show you numbers, not just pretty posts.
- Focus on goals: Likes and shares matter, but conversions and growth matter more.
- Trust the process: The best results come from consistency.
So, which social media management tool is best? The truth is, the best tool is the one that matches your business needs and is managed by experts who know how to use it effectively.
That’s where Jovey Agency comes in. We take the guesswork out of the process, choose the right tools for your business, and use them strategically to grow your online presence.
👉 Ready to let us handle the tools while you focus on running your business?